Research & Discovery
Interview scripts, screeners, and recruitment — including cold-call outreach — to get in front of the people who actually use the product.
UX Designer & Researcher · Melbourne, Australia
UX Designer & Researcher
I spent 15 years listening to users in healthcare technology — surgeons, nurses, business owners — and turning what they need into software that ships. Now I do it as a UX designer and researcher.
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- Years in HealthTech & Enterprise Software
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- End-to-End UX & Product Projects
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- Continents of Client Experience
About
From hospital floors to Figma files
I didn't start in UX — I started in operating theatres and hospital IT departments. For more than 15 years I worked across MedTech at Philips, CareFusion/BD, and metaSOFT, leading requirements elicitation, stakeholder interviews, workflow analysis, user acceptance testing, and hospital software implementations across Australia, the Middle East, and Africa. That included the Royal Melbourne Hospital EMR device-connectivity program, where getting the workflow right meant surgeons and nurses could trust the system in the middle of a shift.
That work was UX research and design long before I had the title for it: sitting with the people who'd actually use the software, mapping how they really worked, and translating that into something a development team could build. I've since completed three mentored client UX projects through Harness Projects in Australia, applying that same discipline to product design and research end to end. I also own CapMagic, an internal product suite at Philips, where I design the UX and direct a developer to ship it.
I'm PMP-certified, which shows up in how I run a UX project: scoped, evidenced, and delivered.
Background
- Philips
- CareFusion / BD
- metaSOFT
UX Practice
Three mentored client projects with Harness Projects, Australia — research, product design, and end-to-end delivery.
Currently
Product owner & designer for CapMagic, an internal Philips product suite, directing a developer on delivery.
Certification
PMP-certified.
How I Work
A UX process built on evidence
Six stages I move through on every project, from first conversation to shipped feature.
Synthesis
Turning interview and field data into personas, journey maps, and segmentation models that a whole team can align around.
Information Architecture & Flows
Site maps and user flows that structure a product before a single screen is drawn, including multi-role flows.
Wireframing & Prototyping
Sketches through to fully interactive Figma prototypes, including role-switching prototypes that simulate more than one type of user.
Validation & Iteration
Presenting work back to founders, CEOs, and stakeholders, and adjusting the design based on their feedback.
Developer Handoff & Delivery
Handoff documentation and direct collaboration with developers so the design actually ships as intended.
Tools & Methods
What I work with
Design & Prototyping
Figma — wireframes, component-based UI, and fully interactive prototypes, including role-switching flows.
Research Operations
Interview scripts, screeners, and recruitment planning, including direct outreach to source participants.
Synthesis
Affinity mapping, journey maps, and segmentation models built from qualitative data.
Delivery & Collaboration
Developer handoff documentation, ClickUp, and agile collaboration with development teams.
Portfolio
Selected projects
Four projects spanning UX research, product design, and end-to-end delivery.
My 1Health
A role-switching Figma prototype for a medical travel platform's referral-partner booking workflow, from sketches to developer handoff.
View case study
ivygo
A qualitative B2B study into why small hospitality businesses don't monetise installed EV chargers, resulting in an original readiness segmentation.
View case study
Ketch-Up
A community platform tackling social isolation among women, researched and designed from interviews through to a four-screen prototype.
View case study
CapMagic
A self-initiated, company-funded internal product suite at Philips, now in its third generation, that I design and help ship as product owner.
View case studyTestimonials
What people I've worked with say
Of all the work I saw across the cohort of this program, yours was among the most thorough, most strategically grounded, and most carefully built.
Your framing of monetisation as a "readiness spectrum" rather than a binary decision was a particularly strong and original insight… You demonstrated strong commercial awareness, strategic thinking, and a proactive approach to research.
Sameh has gone consistently above and beyond… The innovative solutions he is coming up with periodically makes him an exceptional asset to the company.
Contact
Let's talk about your product
I'm always glad to hear about new research and design challenges — reach out and I'll get back to you.